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Announcing Song Shares’ Bundles & The Sandbox Partnership

Announcing Song Shares’ Bundles & The Sandbox Partnership

Paris - May 29, 2024 - Bolero, the world's leading decentralised music investment platform, announces it has created an exclusive set of music rights bundles, allowing for business and individuals to acquire fractional revenue shares off several music catalogues at once.

As part of the NonFungible Conference (May 28-30) in Lisbon, attendees have now the opportunity to start earning music royalties from hit songs by buying into Bolero’s exclusive music assets called “Bundles”, now made accessible to all.

The Sandbox, a leading decentralised gaming virtual world and subsidiary of Animoca Brands, becomes the first Web3 global player to make a groundbreaking entrance into Bolero’s RWA called “Song Shares” by deploying 125,000 $SAND.

A new asset category: music rights become tradable on the scale of a single track, or on the scale of hundreds of tracks grouped together in catalogues.

With over 11,000 customers registered, Bolero has already collaborated with over 60 rights holders, including established producers and artists such as Riles (also a shareholder), Agoria and Medine. With over 150 Song Shares already listed, the company plans to reach +1500 music rights-based assets listed in the coming weeks.

Bolero has coined its concept “Song Shares”. As the name suggests, these digital assets, issued in limited quantities, contain percentages of income from fractional music rights yielding dividends quarterly (music publishing royalties stemming from +15 sources of revenues).

As a Bolero-selected creator, the artist, producer or composer can put up for sale a discretionary share of future revenues from a master recording or musical work, to obtain unprecedented liquidity on his or her intellectual property. Once the work is sold in the form of Song Shares, each investor becomes the owner of a share of the rights’ income (master or editions), and benefits from a proportional share of the revenues generated by the song.

This first step paves the way for a future where, just like major cryptocurrencies, music rights get their own ETFs set up through a marketplace that can spot, acquire, tokenize and render liquid the people's favourite sonic endeavours.

An in-depth partnership: a major step forward for RWAs, spearheaded by 2 companies serving creators.

In line with its mission to drive forward the creator’s economy, The Sandbox is deploying 125,000 $SAND (€50,000) in Bolero Song Shares, allowing them to support a wide portfolio of French music artists.

The partnership between the open metaverse platform and the music investment disruptor aims at fostering synergies amongst creators from their respective Web3 ecosystems. By choosing to champion Bolero’s vision, and music catalogue, The Sandbox becomes the first global Web3 company to jump head first into the very real world of high-performing music assets.

The Sandbox is now playing an integral role in democratising this innovative business model globally for creators and listeners alike :

“We’re pleased to explore new ways to support & contribute to the growth of young music talents through this partnership with Bolero” said Sébastien BORGET, COO & Co-Founder of The Sandbox, adding “Web3 brings new opportunities and business models around the discovery of music artists and we see this as a way to make $SAND a token that can not only support a Gaming Ecosystem but also concretely reach to the Music Ecosystem as well”.

The Sandbox and Bolero have created a unique bridge between their two infrastructures that anyone can cross should they want to have a go at consuming music in a brand-new way: “The next stage in the development of the world's largest decentralised market for music rights is for businesses to get involved. said William Bailey, Co-founder & CEO of Bolero, adding, “I'm delighted to be joining forces with The Sandbox to launch this global corporate movement.”

And until this partnership get pushed even further alongside even more renowned creators, they have a message for all attendees:

don’t just play music, play the music game.

About Bolero

Founded in 2021 to drive the next revolution in the music industry, Bolero confirmed the attractiveness of its model to emerging and established hip hop and electronic artists in 2023, and entered 2024 with a momentous announcement for the future of the artistic business model. The marketplace, created by music industry professionals and technology experts, aims to become the world's largest decentralised music rights investment infrastructure, a standard for creators and a revelation for investors looking for innovative investment vehicles.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and other aspects of culture. The Sandbox leverages Web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards in the form of non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.