Bolero Community Stories #3: Philippe’s Strategy for Investing in Music

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Wednesday 18th June - Welcome to Bolero Stories, an exclusive series where music meets investment.
Dive into the unique journeys of Bolero community members who turn their passion for music into tangible value, building wealth track by track, right by right.
These interviews highlight personal strategies, portfolio choices, and the broader impact of our users on the music industry, while showcasing how Bolero makes music rights accessible to everyone.

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Get acquainted with Philippe:

• Username: PHAYE
• Age: 63
• Profession: Deputy General Manager, IT Sector
• City: Paris
• Performance: +21.3%

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What motivated you to invest in music?

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It’s the first time I’ve found an asset class that brings together my two passions:
On one hand, music, especially rock and blues, which I love to play on guitar whenever I get the chance, and on the other hand, emerging technologies, particularly Web3 and blockchain.

At this point in my life, I’m seeking more meaningful investments, ones that are less sensitive to stock market fluctuations.
Owning a share of the rights to tracks I listen to, play, and love… it’s not just an emotional connection, it’s a profitable one too.

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What’s your vision for the future of music rights as investment assets?

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Music rights, especially publishing rights, are quickly becoming a mainstream alternative asset class. Why? Because they generate recurring, predictable revenue, and are uncorrelated to traditional financial markets.

Revenue streams in music are as diverse as they are dynamic. Every play on a streaming platform generates micro-royalties that, when multiplied by millions of listens, can accumulate into substantial sums. Broadcast rights, whether on radio, TV, or the web, offer a stable and long-term source of income, especially for classic or evergreen tracks.

Songs can also gain renewed popularity and commercial value through sync deals, appearing in advertisements, films, TV series, or even video games. Finally, live performances, covers, and tours continue to bring in recurring income for both recent hits and timeless songs alike.

All of this shows how the music business model has reinvented itself.
Publishing rights are now a hybrid asset, part legacy, part income-generating, and always culturally alive.

Thanks to platforms like Bolero, this asset class becomes fractional, liquid, and accessible, no longer reserved for specialist funds like Hipgnosis.
This opens a new era for everyday investors to earn stable music-driven income.

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What share of your overall portfolio is allocated to music rights compared to other assets?

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Currently, music rights represent around 3.5% of my portfolio, but I plan to raise that to 5% over the next 12 months, as this asset combines key benefits:
high yield, low risk, passive income, low volatility, and strong market decorrelation.

In terms of capital invested, Bolero currently makes up about 4% of my portfolio. Here's the breakdown:

• Real Estate: 35%
• Life Insurance: 19%
• Crypto-assets: 4%
• Miscellaneous: 15%
• Stock Market: 18%
• Private Equity: 5%
• Music Rights (via Bolero): 4%

What is your overall music investment strategy?

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I use a two-axis framework:

• Cultural impact: I target songs and catalogs that are popular and widely streamed.
• Personal connection: I invest in what audiences enjoy now, while looking forward to one day backing the timeless tracks I personally love and play.
  It’s a rational strategy with room for emotion.

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What are your top 3 holdings, and why did you choose them?

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I aim to diversify across music genres. Here are my top 3 holdings:

1. Shares in the Joue catalog: strong yield and genre variety (French pop, urban pop, etc.).
2. Shares in Le Motif’s catalog: attractive returns and exposure to the hugely popular French rap scene.
3. Shares in the Immensum catalog: great returns and strong positioning in Afropop, a genre with massive international growth.

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If Bolero offered your dream Catalog Share, which one would you never want to sell?

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Definitely the catalogs of the Rolling Stones, David Bowie, Fleetwood Mac, Queen, or Pink Floyd.

That would be like owning a piece of pop/rock history.
These songs are artistically iconic and economically powerful, thanks to ongoing syncs and continuous use across generations.

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How did you discover Bolero?

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I came across an article online, and started digging deeper.
The clear interface, the tokenization model, and the artist selection immediately caught my attention.

Bolero proved to me that Web3 can serve both culture and investment, without gimmicks or empty promises.
Just transparency, technology, and emotional connection, all working for the benefit of creators and fans alike.

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What features or updates are you most looking forward to on Bolero?

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• A more advanced tax module, with help for annual declarations.
• Sync alerts (TV, film, ads) for the tracks I hold that would really strengthen my feeling of being a "co-producer".
• Real-life artist experiences, like attending studio sessions for the songs I’ve invested in.
  It’s all about creating real-world connections.

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Any final message for the Bolero team?

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Keep building that bridge between artists and investors.
You’re showing what innovative finance technology can truly do, redistributing value, forging human connections, and giving music lovers a new way to become active players in the industry.

Thanks for creating a journey that is both rational… and artistic.

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