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Bolero and Hectarea: Building a Yield Strategy Beyond the Stock Market

Amid persistent stock market uncertainty, investing in the real economy is emerging as a strategic alternative. Discover how to diversify your portfolio and generate returns decoupled from the stock market through tangible assets, looking at the models built by Bolero and Hectarea.
February 3, 2022
03February2022
•
5 min read

Persistent stock market volatility, paired with uncertainty around interest rates, is forcing a rethink of traditional wealth strategies.

For the seasoned investor, the question is no longer just when to invest, but where, in order to step outside a purely financial exposure. The real economy, built on tangible assets decoupled from stock indices and tied to society's structural needs, has become the leading alternative.

A number of sectors are now opening up to individual investors as compelling alternatives in their own right. Specialized platforms such as Bolero Music, for music rights, and Hectarea, for farmland, are prime examples of this new investment dynamic.

Fractional Investing: An Alternative to Traditional Financial Markets

The Limits of Traditional Financial Markets

Effective diversification calls for asset classes whose behavior isn't correlated with one another.

Financial markets have historically been highly sensitive to macroeconomic cycles and central bank announcements. Tangible assets, by contrast, are tied to something more fundamental to how society runs: culture and food.

The return on a music catalog or a piece of farmland doesn't hinge on the health of the CAC 40. It hinges on direct use and real-world consumption.

Fractional Investing as a Gateway

The rise of fractional investing has reshaped this landscape. By structurally lowering the barrier to entry, this model opens up niche markets once reserved for institutional or specialist investors.

Capitalizing on Musical Intellectual Property with Bolero

The recorded music market is booming, driven by the steady growth and recurring nature of streaming revenue.

Within this ecosystem, Bolero positions itself as a natural bridge between creators and investors, letting individuals acquire shares in music catalogs and turning passive listening into an active revenue stream.

How Royalties Drive Returns

The return on this asset class comes from royalties.

These are generated directly by the commercial use of a song, whether through streaming, radio airplay, or synchronization (its use in films, TV shows, or advertising).

Income From Royalties

Royalties are paid at the frequency set out in each asset's issuance sheet. They vary with usage and are not guaranteed. These bonds are designed to be held for several years.

Farmland as a Marker of Stability with Hectarea

Crédit : Amaury Cibot

For savers looking for stability, farmland offers a solid diversification opportunity. Made accessible through platforms like Hectarea, it lets investors put their savings behind something they genuinely believe in.

A Bond Structure Built on Purpose

The principle is simple: Hectarea la Foncière buys farmland using capital raised from individuals through bond issuances. The land is then leased to farmers running long-term rural leases.

The strength of this investment lies in how clear its mechanics are: each month, the farm rent collected by the Foncière is passed straight through to investors. This leasehold status is strictly governed by French prefectoral orders, which protects the farmer while giving the landowner strong financial visibility.

Land Stability and Inflation Protection

The French farmland market also benefits from very low volatility. Regulation by SAFER keeps speculative bubbles in check, keeping land values moving in line with the cost of living.

By nature, farmland is a long-term investment. It acts as a natural hedge against inflation, since both the asset's value and the rent it generates are structurally tied to consumer prices.

Photo credit: Amaury Cibot

Comparing the Two Models to Fine-Tune Your Portfolio

Understanding these new opportunities means looking closely at their respective fundamentals. Each asset serves a distinct portfolio purpose.

Criterion Bolero Music Hectarea
Structure Music rights investment platform Bond issuer dedicated to farmland investment (mission-led company)
What you hold A bond backed by the royalties of a catalog of songs selected by our team. Investors hold a claim on part of the revenue generated by those songs (streaming, radio, TV, ad or film synchronization, and public performance), without owning the rights. Farmland financing through bond issuance
Main objective Diversify your portfolio with an asset rooted in culture Diversify your portfolio by financing farmland
Investor profile Investors looking to diversify their savings Savers looking to diversify their savings and put them behind a cause
Financial return Variable and not guaranteed: depends on the royalties received (see each asset's issuance sheet) Target return (not guaranteed): 2%-4% a year (interest plus land appreciation)
Taxation (individuals) Flat tax (PFU) of 31.4% on income received from January 1, 2026 Flat tax of 31.4%, as of April 2026, on interest earned
Minimum commitment From €100 (primary market) / €1 (secondary market) From €100
Horizon Several years (fixed 15-year maturity or the lifetime of the rights, depending on the asset) Long term (roughly 7-10 years)


The Real Economy as a New Pillar of Wealth Management

Building a strategy beyond financial markets today means choosing assets that make sense, and whose value drivers are easy to understand.

These new fractional investment models are channeling savings directly into productive, future-facing sectors.

Whether the goal is recurring income through the music industry with Bolero, or diversifying into physical assets with Hectarea, both platforms offer a concrete, solid alternative to traditional investments.

They show discerning savers that it's now possible to pursue financial performance, manage risk, and support the real economy, all at once.

To explore investing in music rights, visit boleromusic.com.

To discover how to invest in sustainable French farmland, visit hectarea.io.

This article is provided for informational purposes only and does not constitute investment advice. The returns mentioned are non-guaranteed targets, based on past or estimated performance, and are not indicative of future results. All investment carries a risk of partial or total capital loss, as well as a liquidity risk.

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