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Community Stories #4: Sandro's strategy for investing in music

Sandro, 24, graphic designer, started investing in music rights with Bolero the same way he approaches his work: with an eye for detail and a long-term vision. With +33% performance, he is building a portfolio at the intersection of his passion for culture and his convictions as an investor.
June 3, 2026
03June2026
5 min read

Welcome to Community Stories, an exclusive series where music meets investment. Dive into the unique stories of Bolero community members who turn their passion for music into tangible value, building their portfolio asset by asset, right by right. These interviews reveal the choices, strategies, and impact of our community on the music industry, while showing how Bolero makes music rights accessible to everyone.

What motivated you to invest in music?

It was the combination of two things I have always loved. Music first. I grew up with rap and hip-hop, that's the world that shaped me. Then, at the start of 2024, I discovered investing more broadly: securities accounts, PEA. It clicked immediately.

When the announcement of the partnership with Le Motif came out, the two came together naturally. I had already taken a first step elsewhere, but this was both at once: the financial product and the music I actually cared about. I signed up straight away.

You have 134 assets on Bolero, one of the largest portfolios in the community. What's the logic behind that?

My strategy from the start has been to cover everything Bolero offers. Not necessarily with a precise return target at first: broad coverage, all styles, all available artists. There are assets where I only hold a single share. But the idea is to have a presence everywhere.

It has evolved over time. I bought some assets because the return was there, others purely out of feeling. BB Compte was clearly sentimental. And fortunately it worked out well, and when the two align, that's always a bonus.

What proportion of your savings does Bolero represent today?

About two thirds, with the rest in a PEA and a securities account. That's a lot, and it's a share that tends to dilute gradually, because I'm looking to diversify further.

Something else has changed: I no longer inject fresh capital into Bolero. Everything I reinvest comes exclusively from the rights distributions I receive. Bolero's money stays in Bolero.

What are your main assets, and why those choices?

Three Song Shares make up the bulk of my positions: Coucher de soleil, Pousse toi by Tiakola, and Borderline by Columbine.

The logic is primarily a cultural anchor in rap and hip-hop: I invest in what I actually listen to. And I look at longevity. Columbine hasn't released music for a while, but they're still very widely streamed. Tiakola shows no sign of slowing down.

I also look at concert setlists. Live revenues represent a significant share of rights distributions. Knowing that an artist is going to tour for six months matters in the thinking.

Today, I'm gradually shifting towards catalogs, and I arbitrage on assets where the price lets me find good deals on the secondary market.

Your bio says "j'emmène la misère en balade." What is the connection to the way you invest?

It's a line from PNL, in Simba. It resonates with something personal, this idea of wanting to build yourself financially, so you can then live the way you want.

Bolero has concretely helped with that. The only cash-out I've done was before Les Ardentes in 2024. It let me enjoy myself a little more than I normally could have afforded. It's an image, of course, but it's in keeping with that idea.

If Bolero were to offer your dream asset tomorrow, what would it be?

In Song Shares: Antidote by Travis Scott. The track has aged well, the project too. It's a classic, nothing more to add.

In catalogs: La Fève, without hesitation. That one I would never sell. It's the catalog that made me discover music differently. I used to listen in a very linear way. La Fève opened me up to something else, taught me to pay attention to what I listen to. Some things mark you like that.

What is your vision for music rights in five or ten years?

It's an asset class that will become more democratic, but also more concentrated in the hands of a few players. Large institutional investors are increasingly interested, and paradoxically, that's what will allow platforms like Bolero to make it accessible to more people. A bit like private equity: an asset class that stays selective, but has opened up through platforms.

The music market is enormous and keeps growing. The streaming numbers show it. And markets like Africa and Asia still have long periods of growth ahead of them.

What developments are you expecting from Bolero?

More musical genres in the catalogs. We gravitate a lot around hip-hop and urban pop, but other genres are just as widely streamed, even if they are less represented today.

More granular statistics. Beyond Spotify and YouTube streams: knowing whether a track was played at a concert, what exposure it had this month. Numbers speak to people, but so do stories. Finding on a catalog page the story behind its creation, the background that few people know. That's what creates a real connection. People like to know.

A final word for the community?

Never stop supporting your artists, whatever way you can. Go to concerts, stream, encourage the smaller ones. That's what allows them to grow. We sometimes listen passively, and that's fine. But giving artists strength in whatever way you can, that's what keeps music alive.

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