Who is Yohan Guy?
Yohan Guy co-founded Ivy Patrimoine in 2022. The firm offers a classic wealth management approach, with one key differentiator: a deep expertise serving artists and professionals from the broader music ecosystem.
This dual background, both financial and cultural, places Ivy Patrimoine in a unique position when it comes to assets like music rights. Yohan Guy knows this market from the inside, through his clients, their realities, and the concrete questions they ask about how to value what they have created.
How do you build an allocation for your clients?
Bolero: How do you approach portfolio construction for your clients, and what role do alternative assets play in that?
Yohan Guy: "Portfolio construction depends first and foremost on each client's profile. For those with a long-term outlook, like most of my clients who are relatively young, we combine classic equity allocations with what I call the antifragile portfolio: investments rooted in the real economy, with quantifiable cash flows and narratives that are different enough to generate genuine conviction. It is within that logic that Bolero naturally finds its place."
The term Yohan Guy uses, "antifragile", refers to assets whose value resists market shocks, or even benefits from them. Music rights fit this logic: their revenues, generated through streaming, sync licensing (placements in films, series, and advertising), and radio broadcasts, flow continuously, less correlated to traditional economic cycles than conventional assets.
For a client base made up of artists and music professionals, investing in music rights is not just a financial decision. It is an investment in a world they know and understand, which strengthens conviction and makes the risk far more readable over the long term.
Why music rights, and why Bolero?
Bolero: What convinced you to integrate music rights into your allocations, and why Bolero specifically?
Yohan Guy: "Our proximity to the music industry gives us a clear reading of this market. What holds my attention above all is the resilience of cash flows and the visibility we can have over their evolution over time. Beyond that, I am looking to position alongside institutional investors. We are seeing a significant wave, first in the United States, now in Europe, of investment funds allocating growing amounts to editorial catalogues. In my view, we are only at the very beginning."
This reading of the market is shared by a growing number of players. In recent years, funds such as Blackstone and KKR have deployed billions of dollars into music catalogues. Goldman Sachs projects 66% growth in the music market by 2030. This movement, which began in the United States, is now reaching Europe, and the most forward-thinking wealth professionals are beginning to position themselves accordingly.
What Yohan Guy highlights is fundamental: music rights offer visibility over cash flows that few alternative assets can match. Every stream, every broadcast, every sync placement generates traceable, documented, distributable income. It is this mechanics of recurring and measurable revenue that is attracting increasingly sophisticated investors.
Positioning alongside institutional investors also means accessing an investment thesis already validated by the largest players in the market, now available to private investors through platforms like Bolero.
Your dream catalogue on Bolero?
Bolero: If you could build the ideal catalogue on Bolero, which one would you choose?
Yohan Guy: "Without much originality: Michael Jackson. A catalogue that has crossed generations, a cultural presence that remains intact, and cash flows that continue to prove it. That is what low risk looks like in this market."
The answer draws a smile, but it illustrates a perfectly coherent investment logic. Catalogues from so-called "evergreen" artists, whose music continues to generate streams decades after release, represent the most defensive segment of the music rights market. Michael Jackson's catalogue is its most emblematic example: sustained by successive generations of listeners, anchored in a permanent cultural presence, and valued at $1.2 billion when partially sold to Sony in 2024.
Choosing an evergreen catalogue means betting on longevity rather than virality. It is the same logic Bolero applies when selecting its catalogues: prioritising titles that have already stood the test of time and found their audience, rather than recent releases whose potential remains to be confirmed.
To conclude
Yohan Guy represents a new generation of wealth advisors: grounded in the fundamentals of portfolio management, yet open to assets that go beyond the conventional, provided they meet rigorous criteria of transparency, resilience, and measurable cash flows.
His reading of the market, "we are only at the very beginning", captures well the position in which the most forward-thinking professionals find themselves today: early enough to benefit from a market still under construction, informed enough to understand its mechanics.
The information contained in this article is provided for informational purposes only and does not constitute investment advice. Investing in music rights involves risks, including partial or total capital loss and liquidity risk. Past performance is not indicative of future results.
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